Young Alum
The purpose of the young alum group is to engage the young alum cohort with the overall cub and to provide specific programming that fits the needs of the group.
Goal #1:
To provide opportunities for young alums to network (both with younger alums and older alums) while increasing overall young alum engagement with the club
Strategy A: Create a “speed networking” event for young alums to meet and network with a focus on career connections
Time Frame: FY 2023
Who is Responsible: Events and Young Alum board member
Anticipated Financial Impact: Medium: Space for the event and provide food/drinks if possible
Outcome Measurements: 5-15% of Young Alum community attends
Strategy B: Identify older alums who want to provide advice/guidance for young alums. This can be a spotlight in the newsletter or website, a general in person event, or connecting alums individually together in a “mentorship” program.
Time Frame: FY 2023
Who is Responsible: Events and Young Alum board member
Anticipated Financial Impact: Low - if this is not an event no additional budget needed
Outcome Measurements: ~20 participants/event(s) attendees
Goal #2
To increase Young Alum participation in affinity group activities by 15%
Strategy A: Identify and create events geared towards a young alum audience and communicated as a young alum event
Time Frame: First Half FY 2023
Who is Responsible: Regional connectors, young alum board member, events board member
Anticipated Financial Impact: Low - Medium. Low for most events (attendees pay their own way), but perhaps one major event is club sponsored as accounted for in the budget
Outcome Measurements: 10-15% overall young alum participation across YA events for FY 2023
Strategy B: Partner with Affinity Group leads to attract young alum attendees to their events. For example, is there a buzzworthy art exhibit at the broad that was popular on social media? Are YA interested in sunset instagrammable hikes? Is the event near public transportation/low cost for attendees?
Time Frame: First half FY 2023
Who is Responsible: Affinity Group Leads, Young Alum Director
Anticipated Financial Impact: Low
Outcome Measurements: Increase in young alum participation for affinity group events by 10-15%
Goal #3
To provide support and resources for young alums new to Southern California
Strategy A: Create resources for new SoCal transplants that live on the website. Partner with regional connectors to create guides for each region. Examples of resources include: Moving Tips & Tricks, Neighborhood Guides, Club Members favorite activities/restaurants, etc in the area.
Time Frame: FY 2023
Who is Responsible: Young Alum Director, Regional Connectors, Webmaster
Anticipated Financial Impact: Low - none
Outcome Measurements: Strengthen club membership by being the face/welcome committee for Southern California, increase traffic to the website and event attendance by 5-10%
Strategy B: Partner with the college to get a list of SoCal interns and recent grads moving to the area (if known). Reach out to the new SoCal residents and introduce them to club resources/events
Time Frame: FY 2023
Who is Responsible: Alumnae Association Liaison, College Admission Liaison
Anticipated Financial Impact: Low - none
Outcome Measurements: 10% increase in traffic to the website
Goal #4
To ensure club communication is reaching the young alum audience and that the method of communication is the most effective for young alums.
Strategy A: Build a text strategy to increase young alum engagement
Time Frame: FY 2023
Who is Responsible: Secretary, Young Alum Director, Director of Marketing
Anticipated Financial Impact: Medium
Outcome Measurements: 15% increase in event attendance from young alums, 5% increase in open/click-through rates, possibly an increase in survey response rates?
Strategy B: Create a communication plan for the young alum cohort - method of communication, timing/frequency, young alum specific communication channels
Time Frame: FY 2023
Who is Responsible: Secretary, Young Alum Director, Director of Marketing
Anticipated Financial Impact: low - none
Outcome Measurements: 15% increase in event attendance from young alums, 5% increase in open/click-through rates, possibly an increase in survey response rates?
Goal #5
To create community within the Young Alum cohort
Strategy A: The club will support and coordinate a project that focuses on a topic important to the group, as defined by survey responses.
Time Frame: FY 2024
Who is Responsible: Young Alum Director, Events Director
Anticipated Financial Impact: low/none
Outcome Measurements: Complete 100% of the project while retaining 75% of the volunteers throughout the course of the project
Strategy B: Organize & publicize on social media low-stakes/low-cost community building events for young alum familiarity, including meeting at coffee shops or parks
Time Frame: Once every other month, first half of 2023
Who is Responsible: Alumnae Assoc. Liaison
Anticipated Financial Impact: Low/None
Outcome Measurements: Build regular presence of 5-8 young alums at club events